Transactional tactics are killing your relational sales
There are two types of sales: transactional and relational. The tactics that work on one do NOT work on the other.
Transactional sales are driven by great copy, a clear value proposition, and a good deal. They are accelerated if you can create urgency and the perception of value. Time’s running out. The price goes up on Tuesday. I don’t want to miss that deal!
Pencils and groceries are transactional sales.
The digital economy has brought about a new wave of transactional sales folk....