marketing

Transactional tactics are killing your relational sales

Don't use your transactional sales tactics to make relational sales, because it won't work.
David DeWolf
42 sec read

Is Your Brand Promise Authentic?

Here's my story of a brand promise that led me to disappointment and why your brand promise should not only be aspirational, but also...
David DeWolf
3 min read

I Hate Presentations! (Here’s My Favorite Presentation)

If you’re like me, you hate presentations. That means you’ll probably cringe when you to hear me say: “I had the opportunity to witness,...
David DeWolf
2 min read