The Future of Mobile Development and the Coming Invisible Screen

I was fortunate to get to spend two days last week at the MIT Technology Review Mobile Summit in San Francsico. It was fascinating to be surrounded by some of the brightest minds in software product development and to hear their takes on the future of mobile development.

One of the running themes of the conference was the focus on the day in the not-too-distant future when mobile devices will become less about whether mobile is the first or second screen and more about it becoming the...

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Your Software Is Your Brand

Your brand is a promise.  It is a commitment to a value proposition.  It must be lived.

The brand promise must permeate every interaction with your consumer; it must be executed day in and day out.  In a world where personal interactions are rapidly being replaced with software, your software is now your brand.

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