App Fatigue and More from Brainstorm Tech - David DeWolf

App Fatigue and Other Takeaways from Brainstorm Tech

When I returned from Brainstorm Tech, one of the first things I did was put together a list of takeaways to share with my team at 3Pillar. Customer experience and finding talent were major areas of focus; here are a few other tidbits that I picked up.

App Fatigue

Big brands are beginning to get tired of apps. Mobile is on the slowdown. Too much focus. Customers are tired. Brands aren’t seeing ROI. Folks are realizing that Mary Meeker’s stats on the gap between usage and monetization...

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Technological Innovation Has Made Every Business a Digital Business

There was interesting announcement in the news recently about Howard Schultz, CEO of Starbucks, restructuring and reorganizing the business. I found it very interesting that he stated that he will spend more time personally involved in the digital strategy and innovation within Starbucks.

Starbucks has historically been known as a fairly innovative company. They’ve been leading the way in storefront properties with their mobile payments and the way they interact with their customers using...

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