Two easy ways to build momentum

Leroy is a young entrepreneur. He was recruited by seasoned entrepreneurs to help bootstrap a new venture. Together he and other similarly recruited co-founders have been working under the tutelage of these entrepreneurs and making progress in learning the market and getting product into the hands of consumers.

Over these months, Leroy has demonstrated that he has many of the ingredients needed to be a successful entrepreneur. He has a strong grasp of his craft. He’s smart and has good judgement. He’s proven himself to be a humble, willing to listen and eager to learn.

But the entrepreneurs questioned his drive. Having provided sufficient seed capital and startup experience, they were ready to see Leroy step into his role and provide real entrepreneurial ownership over the new venture. Going “all in” is essential for any startup. Very few startups really get off the ground with “part time” help. Successful ventures are built from the combination of hard work and someone’s passion for eating, breathing, sleeping and showering “their new baby”. Would Leroy be able to take that step?

Momentum

They asked me to have a conversation with Leroy. They wanted to see whether I could help motivate him to go “all in”, explain that it’s required for success and make it clear that he was empowered to be that visionary entrepreneur. They were hoping that he’d take advantage of his extraordinary opportunity to be a co-founder and demonstrate the committed passion a company at this phase needs to go from concept to reality.

I had a great conversation with Leroy. He was obviously passionate about the concept, and, he stated his willingness to go “all in”. We even talked about his hourly commitment and how to remove distractions from his plate. Now that he understood that he was empowered, he was willing to walk away from other ventures in order to commit his time and provide his entire mindshare. It felt like a good step forward. Even more, I was excited about the possibilities.

But he dropped the ball. And, in a way that is all too common for millennials, he failed to build momentum.

Momentum is built through a series of actions that build upon each other. It’s easier to “keep” something going and to accelerate it’s progress than it is to start from scratch. When movement begins, leaders push it. They keep it going and they accelerate it. This is momentum.

Unfortunately, many young professionals fail to take advantage of progress and push it forward. Here are two, very simple, ways to build momentum:

Follow Through
I ended my conversation with Leroy putting the ball “squarely’ in his court. I told him that it was up to him to let me know what resource he would need to go “all in”. I even indicated that the founders would consider increasing his compensation in order to ensure he could dedicate his mindshare and didn’t need other “gigs” to feel financially stable. I told him that it was his responsibility to reset the operating model and ensure everyone is marching to the beat of the same drum. I explained he was on point.

After 36 hours I saw no progress on that mandate. Leroy’s lack of follow through killed our conversational momentum. It made me question whether his words were simply words, or, if he really was ready to go “all in”. To demonstrate that he was all in, I would have expected Leroy to digest our conversation and follow up – at least to me, if not his co-founders – with his plan of action and the resources he’d need to be successful. Rock stars would have done this within 6 hours. A reasonable expectation for any professional is 24.

Follow through is easy. It doesn’t take any special skill or a lot of time. It simply takes commitment. But it makes an impact and pushes momentum forward. Recapping a conversations and providing insight into your next set of actions provides others with the confidence that “you’ve got this”. It keeps them motivated and it puts the next milestone out there for measurement.

Responsiveness
Follow Through’s close cousin is responsiveness. Responsiveness keeps momentum moving by allowing others to move forward. By responding to someone’s question, building upon their ideas or even just acknowledging receipt, you clear a bottleneck that someone else might have in waiting for you.

For a leader, momentum is not just about keeping yourself going, it’s about helping increase the pace by which the team is executing. By being responsive, you help set the tone and increase the pace of action and decision making.

Too often as leaders we look at the strategies we create, the capital we deploy or the hire that we bring on board as accelerators. These big decisions absolutely propel us forward. But, we often overlook the lowest hanging fruit — creating basic momentum through simple actions. Whether you’re a young professional or a seasoned leader, maybe it’s time to ask yourself whether your day-to-day actions are creating momentum or slowing things down.


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