This past week I posted my beloved, trusty truck for sale.
I had it detailed. Getting a truck in tip-top shape is guaranteed to help it sell — and capture a higher price. I then spent quite a bit of effort putting together some marketing materials. I want folks to know how good this truck is and I didn’t want to my truck to be just one more lost amongst the masses of other postings.
As a final step, I priced it — below its blue book value range.
Why would I do things that drive a premium price and then give up that extra coin? Because it’s fair.
You see, there are a few minor, cosmetic, problems with my truck. For one, both the front and back bumpers have some minor damage. I’ve rolled into a pillar and a car (one in each direction) going two miles an hour. I’m also a curb hugger, and I’ve rubbed a few too many, resulting in bent rims.
These aren’t horrific issues, and, frankly, it’s doubtful that many buyers would even notice the rims.
So I had two options.
I could price in the “good” or even “fair” range of the Kelly Blue Book value, look to extract the highest possible price out of my vehicle, and walk away with hundreds (or maybe even thousands) of dollars more. Or, I could be upfront, price the car under market (blue book takes into account issues like this) and provide a haggle free, pleasant experience to the ultimate buyer.
I chose the latter. Because it’s fair. And felt like the right thing to do – for both of us. Treating a buyer fairly, providing them a haggle-free experience, and walking away knowing that I treated someone like I’d want to be treated is something I can be proud of. A few hundred or thousand bucks isn’t going to change my life.
What about you? Are you looking to maximize your profits or maximize your happiness?
Are you willing to sacrifice in one area to hold your head high in another? Are you “proactively” fair, or do you make others force you to get there over time?