Before calling me in preparation for his presentation, Josh or someone on his team had already spoken to individuals from our finance department, sales department, marketing department, and administrative team. Josh followed up to hear our story “straight from the horse’ s mouth” and to validate what he had heard from others. During our conversation Josh spoke less than 5% of the time; he got me to do all the talking.
Given all the homework his team did, I began to develop a fairly high expectation of our follow up meeting. I was rather impressed, but simultaneously curious about what they planned to do with the information. The visit did not disappoint.
After arriving early enough to set up for the presentation and finding our conference room booked right up to the last minute, the team struggled with technical difficulties. Not phased by the mishaps, as the team rebooted their computer, Josh confidently continued to not only drive the conversation forward, but also video record it — demonstrating first-hand the type of amateur video technology they would ultimately suggest we consider leveraging to enrich our blogs and social media strategy.
The Business Armory outlined exactly how they see our business. That’s right — there wasn’t a single slide dedicated to them, instead, they demonstrated a deep understanding of our business, presenting an outsider’s view of who we are and how we have fallen short of capturing that image in our previous marketing initiatives. The Business Armory did something better than tell us about their expertise; they demonstrated it and then presented stratagems for improving our image.
We have not hired the Business Armory and I can’t promise we will, but I will tell you they are a serious contender. If you’re looking for a marketing firm that’s ready and willing to roll up their sleeves and deliver a solution designed specifically for you, I’d recommend you check them out. If nothing else, take a lesson from Josh. Do your homework, ask lots of questions, focus on the client not yourself, and demonstrate your expertise rather than telling all about it. This sales approach is much more powerful than your typical PowerPoint.
Now, if I could figure out a way to hire Josh directly, I think I’d have him help with both Sales and Marketing.