We are experiencing the Information Age 2.0. Companies are no longer relying on information to drive efficiencies, cost savings, and intelligence. In today’s marketplace, companies are driving brand new revenue streams from information and data. Companies from traditional brick-and-mortar sectors are becoming information services companies.
In today’s marketplace, companies must monetize information to drive top-line growth. In this video I explain the trend and share some well known examples. Nike, Ford, and McGraw Hill have all embraced the challenge. Have you? At 3Pillar we are helping companies navigate the shift.