Software products have taken over the business world. I’ve mentioned before that your software is now your brand. Despite the dramatic shift that has already taken place, digital productization is just getting started.
Your brand is a promise. It is a commitment to a value proposition. It must be lived. The brand promise must permeate every interaction with your consumer; it must be executed day in and day out. In a world where personal interactions are rapidly being replaced with software, your software is now your brand.