Is Your Brand Promise Authentic?

Here’s my story of a brand promise that led me to disappointment and why your brand promise should not only be aspirational, but also authentic.

I Hate Presentations! (Here’s My Favorite Presentation)

If you’re like me, you hate presentations. That means you’ll probably cringe when you to hear me say: “I had the opportunity to witness, first hand, a great sales presentation today.” Before you stop reading, give me a second to tell the story. [featured-image single-newwindow=”false”] A few weeks ago I introduced our marketing team to…