In late 2013, I made the commitment to taking my online presence to the next level. This was a deliberate decision and one that I didn’t take lightly.
Investing in building a platform requires a commitment of personal capital and time. It also requires an emotional investment and a willingness to put yourself out there.
So why did I do it? Because to be an effective leader in today’s business world, it’s required. Here are some of the reasons why I remain convinced that developing a strong online presence was and is the right thing for my business — and I’ll bet most of them apply to you as well.
- People follow people.
- People want to know you.
- You can’t lead if you’re absent.
- People want to learn from you.
- You have to be in the conversation.
[reminder]Do you need to build a stronger online presence through your blog, social media, or some combination?[/reminder]