customer experience Archives

Is your purpose statement really just a marketing gimmick?

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July 31, 2018

When Simon Sinek’s Ted Talk, How Great Leaders Inspire Action, went viral, it fueled the resurgence of the purpose-driven organization. Of course, the best practice in corporate development has long…

Stay close to your customer, even if it is cliche

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June 14, 2018

Several years ago I sat with one of my mentors and asked for his advice. He’d been a big-time CEO for several decades, and I felt like all of our…

Digital Doesn’t Matter: Why You Should Focus on Customer Experience

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August 5, 2015

Customer experience is all about the interaction a customer has with a brand. It’s not the digital experience, the lobby experience, or the experience with customer service. It’s the brand experience.

Customer Experience: Takeaways from Brainstorm Tech

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July 27, 2015

When I was at Brainstorm Tech, I was struck by the conversation about customer experience. Here’s what I found interesting and shared with my team.

Customer Focus: The Heart of Every Business

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July 18, 2014

The most important part of your business is your customer. Don’t lose customer focus, no matter how tempted you may be to “move on” to something bigger and better. Your customer is the key to your business.

2 Life-Changing Mastermind Takeaways

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February 17, 2014

Have you ever had really a powerful experience? Here are two life-changing takeaways that I gleaned from a recent mastermind session with Michael Hyatt, Stu McLaren, and Amy Porterfield.

Knock Their Socks Off: Lessons from an Entrepreneur

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September 25, 2013

As an entrepreneur, it’s easy to become distracted by big-company tactics. We want to “sell” our way out of a downturn or market ourselves to future growth. We like to…

Can real estate transactions teach us anything about business?

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June 25, 2012

My wife and I have bought a new home. In doing so we also decided to sell the old one. As we went through the process, coached by our realtor,…

Plan for wild success

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March 17, 2012

Less than a month ago, Dollar Shave Club launched with a bang. The company, a subscription service that ships razors to your door for a monthly low price, was an…

Pick One: Following Policy or Loving your Client

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January 17, 2011

Southwest Airlines ran a couple of ads during the NFL Divisional Playoffs today that summarized a blog I have been planning to write for the past week. While the campaign…