mission (and vision and values)When Simon Sinek’s Ted Talk, How Great Leaders Inspire Action, went viral, it fueled the resurgence of the purpose-driven organization. Of course, the best practice in corporate development has long included the development of mission (and vision and values) as a cultural baseline for strategy. But, as the corporate world has…
Tag: customer experience
Stay close to your customer, even if it is cliche
Several years ago I sat with one of my mentors and asked for his advice. He’d been a big-time CEO for several decades, and I felt like all of our conversations were steeped in lessons learned. But this time around, I wanted to know what he considered to be the one piece of wisdom he…
Digital Doesn’t Matter: Why You Should Focus on Customer Experience
Customer experience is all about the interaction a customer has with a brand. It’s not the digital experience, the lobby experience, or the experience with customer service. It’s the brand experience.
Customer Experience: Takeaways from Brainstorm Tech
When I was at Brainstorm Tech, I was struck by the conversation about customer experience. Here’s what I found interesting and shared with my team.
Customer Focus: The Heart of Every Business
The most important part of your business is your customer. Don’t lose customer focus, no matter how tempted you may be to “move on” to something bigger and better. Your customer is the key to your business.
2 Life-Changing Mastermind Takeaways
Have you ever had really a powerful experience? Here are two life-changing takeaways that I gleaned from a recent mastermind session with Michael Hyatt, Stu McLaren, and Amy Porterfield.
Knock Their Socks Off: Lessons from an Entrepreneur
As an entrepreneur, it’s easy to become distracted by big-company tactics. We want to “sell” our way out of a downturn or market ourselves to future growth. We like to excuse poor decisions due to lack of information and reporting. There’s always something that “mature” companies have that we don’t. We like to remind ourselves…
Can real estate transactions teach us anything about business?
My wife and I have bought a new home. In doing so we also decided to sell the old one. As we went through the process, coached by our realtor, I realized the following principles applied not only to selling a home, but to business as a whole.
Plan for wild success
Less than a month ago, Dollar Shave Club launched with a bang. The company, a subscription service that ships razors to your door for a monthly low price, was an instant viral sensation. Their online video campaign spread rapidly through Facebook and Twitter. Dollar Shave Club got two things right. They had a simple and…
Pick One: Following Policy or Loving your Client
Southwest Airlines ran a couple of ads during the NFL Divisional Playoffs today that summarized a blog I have been planning to write for the past week. While the campaign takes a dig at larger airlines who charge “Change Fees” for modifying your flight schedule, I wonder if there’s not a broader lesson that can…