The Product Mindset

Succeed in the Digital Economy By Changing the Way Your Organization Thinks

About the Book

In the digital economy, businesses need to adapt quickly to satisfy customers’ constant demands for new and updated products. But too many organizations are held back by antiquated IT cultures that keep developmental groups separate from the rest of the team. To stay ahead of the competition, you need to embrace enterprise-wide thinking that gets everyone—from engineering to the C-suite—on the same page and speaking the same language.

The Product Mindset approaches product development from a bold new direction, based on a shared internal outlook that drives focus, speed, experimentation, and innovation from a wide variety of stakeholders. Jessica Hall and I provide you with all the tools you’ll need to revitalize your company’s methodologies, recraft its culture, and ensure continued success in the digital marketplace. If your business is being shackled by a moribund IT mindset, break free from the past and discover the fast track to future success.

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Praise for the Product Mindset

“I’d tell every entrepreneur I know that The Product Mindset is required reading. It offers concise recommendations for how a company can set itself up to succeed in the digital economy.”

– Kevin Harrington, Original “Shark” on the Hit TV Show Shark Tank

The Product Mindset is the perfect antidote to an era where too many companies think, ‘if they build it, customers will come.’ Chock full of practical insight, including the author’s mantra, ‘digital products must be chosen,’ this book flips the way executives and their teams have to think about building digital experiences.”

– Anthea Stratigos, CEO of Outsell 

“David and Jessica’s endeavor to equip companies with the tools and perspective to succeed in the evolving future of our digital environment is a worthwhile and essential read. Ninja Innovators everywhere must pick up The Product Mindset.”

– Gary Shapiro, CEO of the Consumer Technology Association