In my experience, purpose — asking why — is a long-term strategy. Unless you’re already an iconic brand (Apple), it takes more than just ‘why’ to get people to buy. Don’t forget steps two and three!
Tag: best practices
Business best practices.
One Step to Clear the Clutter
What do you do when you’re overwhelmed? How do you deal with the clutter, whether it’s virtual or piled around you? Here’s my one-step solution to clear the clutter.
Why Product Development Services Consolidation is Failing
Over the first half of this year, the Product Development Services (PDS) sector has begun to collide with the digital transformation market. In doing so, we have started to see the initial phases of consolidation within the industry. Unfortunately, the consolidation that’s happening may be pushing the sector — or at least many within it…
Why Delegating Email Can Soil Your Reputation
I am not against delegating email for productivity gain, but if you’re going to delegate your email, you’d better do it exceptionally well.
4 Questions to Ask Before Hiring a COO
Hiring a COO can be a great move…or not. Here are 4 questions you should ask to help you make your decision.
5 Tips for a Successful Client Relationship
A few years ago, we struggled with a client who seemed like a dream come true. Here are five tips I learned the hard way about how to turn a rocky start into a successful client relationship.
How Mr. Watercooler Destroys Company Culture
There is nothing that will destroy company culture faster than Mr. Watercooler. So how do you deal with him and his techniques?
My Single Most Important Lesson of 2014: Brutal Honesty
Brutal honesty, communicated with charity, is one of the most powerful leadership — and life — tools available.
Why You Need Vision to Make the Right Pivot in Your Business
Why is vision so critical? Because without it, you can’t see where you’re going…as a business or an entrepreneur.
Why an Open Door Policy Needs More than an Open Door
I left for India with an open door policy that I think most people respect. I left from India having learned an important lesson. Don’t just open the door — tear down the walls.