Why is a long-term strategy

In my experience, purpose — asking why — is a long-term strategy. Unless you’re already an iconic brand (Apple), it takes more than just ‘why’ to get people to buy. Don’t forget steps two and three!

One Step to Clear the Clutter

What do you do when you’re overwhelmed? How do you deal with the clutter, whether it’s virtual or piled around you? Here’s my one-step solution to clear the clutter.

Why Product Development Services Consolidation is Failing

Over the first half of this year, the Product Development Services (PDS) sector has begun to collide with the digital transformation market. In doing so, we have started to see the initial phases of consolidation within the industry. Unfortunately, the consolidation that’s happening may be pushing the sector — or at least many within it…

5 Tips for a Successful Client Relationship

A few years ago, we struggled with a client who seemed like a dream come true. Here are five tips I learned the hard way about how to turn a rocky start into a successful client relationship.