Your Executive Assistant Sucks (and It’s Not His Fault)

700 465 David DeWolf

There are two kinds of executives. Those who have a great executive assistant and those who don’t. Which one are you?

If you’re the latter, have you ever considered why? It could be that the one you hired doesn’t have what it takes. Most likely, it’s not. It’s more likely that you don’t know how to delegate.

Some executives delegate tasks.

Check my voice mail. Write this document. Schedule this appointment. Get a caterer for this event.

In the process of delegation, you offload tasks. There is a direct correlation between the tasks you delegate and the time you save. For every task you delegate, the amount of time it would take to accomplish is the amount of time you save.

Other executives delegate projects.

Plan this event. Manage these relationships. Optimize this process.

In this mode, there is a direct correlation between the projects you delegate and the time you save. For every project you delegate, the amount of time it would take to manage the project and execute the tasks is the amount of time you save. Because planning is often more taxing than doing, it’s reasonable to think you have received a 3x return.

The most leveraged executives delegate outcomes.

I want deep relationships with our top ten clients. I want every employee to know they are respected and valued. I want every visitor to our office to walk away saying, “Wow! That place is different!”

These executives partner with their assistants and together they accomplish the otherwise impossible. Because creativity and thinking are priceless, the return you get from this type of partnership is exponential.

Which executive are you? What do you need to do to become better?