It’s OK to walk away from a prospect. Revenue is not the king it’s made out to be.
Here are 3 reasons why every business should say no to a new client:
- The client or the solution required to serve the client does not fall within your strategic envelope. Remember, focus is all about saying no.
- You will not be able to meet or beat expectations. If you can’t delight the customer, it’s easier to walk away than to repair your reputation.
- You are not aligned for success. Perhaps the client is ill-prepared for a partnership. If you can technically deliver but other factors prevent you from succeeding, you still won’t delight the client.
Remember, doing the right thing in business always pays dividends. It’s a long-term strategy, but it’s one that works.
It’s easy to become addicted to revenue. Don’t fall into the trap.