It’s OK to say no


It’s OK to walk away from a prospect.  Revenue is not the king it’s made out to be.

A sign reading "Danger, Restricted Area"

Here are 3 reasons why every business should say no to a new client:

  • The client or the solution required to serve the client does not fall within your strategic envelope.  Remember, focus is all about saying no.
  • You will not be able to meet or beat expectations.  If you can’t delight the customer, it’s easier to walk away than to repair your reputation.
  • You are not aligned for success.  Perhaps the client is ill-prepared for a partnership.  If you can technically deliver but other factors prevent you from succeeding, you still won’t delight the client.

Remember, doing the right thing always pays dividends. It’s a long-term strategy, but it’s one that works.

It’s easy to become addicted to revenue. Don’t fall into the trap.

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