Why Asking “Why” Creates Better Employees
In his book (and TedTalk) Start with Why, Simon Sinek advocates for “purpose built” marketing. He makes the argument that powerful brands are built from an inspirational purpose and that people are naturally inclined to buy, and be passionate advocates for, something that they can identify with and believe in.
Purpose, or what some people call mission, is also essential for organizational success. Jim Collins, the Author of Good to Great, and many other articles and books on business and leadership advocates for developing a strong “core ideology” which includes a “reason for being.”
Unfortunately, we often see “Why” as a tool for putting together long-term strategies, not short-term tactics.Learn to live an integrated life with humble confidence. Get it Now