When we say that someone “connected” with us, we mean that what they said resonates. When someone “connects” with us, we don’t just hear them, we are somehow drawn to what they said. We may feel further aligned or inspired to take action. When we connect, we say something that touches the core of an individual.

Creating connection is powerful. It is the basis of influence. It is the tool of leaders, marketers, and sales folk.

A connection cannot be contrived or forced. But the way...